Sao Paulo – The Most Rewarding and Best Trip Possible

South America | | December 19, 2011 at 12:05 am


Sao Paulo is the Brazil’s biggest city in South America and southern hemisphere and 7th biggest city of the world by population. The city is anchor to Sao Paulo metropolitan region ranked as 2nd most crowded city in the America and amongst 5th biggest metropolitan regions on earth. It is the capital state of Sao Paulo, the most crowded Brazilian state and wields strong regional influence in finance and commerce along with entertainment and arts. Sao Paulo maintains strong global influence and is regarded as Alpha World City. The city has significant influence globally and nationally, in terms of politics, culture and economy. It houses various significant museums, monuments and parks, including Latin American Memorial, Museum of Portuguese Language, Paulista Avenue, one of the most significant financial centres of Sao Paulo, Sao Paulo Museum of Art and Ibirapuera Park.

Sao Paulo

Sao Paulo holds plenty of high profile events such as Sao Paulo Indy 300, Sao Paulo Art Biennial, Sao Paulo Fashion Week and Brazil Grand Prix Formula 1 Sao Paulo. It is a home to Sao Paulo Stock Exchange, Future Markets and Cereal Market Stock Exchanges and has been home to different tallest apartments in Brazil such as Mirante do Vale, Italia, North Tower of United Nations Centre Enterprise and Altino Arantes. Sao Paulo is also colloquially called Sampa and is also quite famous for its unreliable weather, size of its helicopter fleet, multitude of skyscrapers, architecture, severe traffic congestion and gastronomy. The original coastal settlement in Brazil, Sao Vicente was established in the year 1532 and was first permanent Portuguese colony in New World. 22 years later, Jesuit missionaries Jose de Anchieta and Manuel da Nobrega and Tibirica Chief established the Sao Paulo village called dos Campos de Piratininga around 42 miles inland from the city. The clergymen founded a mission at Colegio de Sao Paulo de Piratininga, intended at converting Tupi–Guarani native Brazilians to Catholic faith, along with making it easier for Portuguese crown to rule them.

Sao Paulo is situated in south-eastern Brazil in south-eastern Sao Paulo State, around halfway between Rio de Janeiro and Curitiba. It is located on flat terrain situated within Serra do Mar, itself the component of vast area called Brazilian Highlands with average elevation of approximately 2,621 feet above sea level. This distance can be covered by two highways – Anchieta and Imigrantes, which roll down the range leading to Santos’s port city and Guaruja’s beach resort. Rolling terrain triumphs surrounded by developed regions of Sao Paulo except in city’s northern area, where Serra da Cantareira Range sports sizable remnant of Atlantic Rain Forest and higher elevations. The complete area is quite stable tectonically, and no noteworthy seismic activity has ever been recorded.

Atlantic Rainforest

In all of Brazil, individuals of various ethnicities mix with each other, creating multiethnic society. At the moment, people of many different ethnicities make Sao Paulo their home. The main groups taking into consideration all metropolitan regions are: three million people of Portuguese descent, six million people of Italian descent, 1 million people of Arab descent, 665,000 people of Japanese descent, 1.7 million people of African descent, 120,000 people of Chinese descent, 40,000 Jews, 400,000 people of German descent, 150,000 people of Greek descent, 60,000 Bolivian immigrants, 50,000 people of Korean descent and 250,000 people of French descent.

The luxury goods sales in Brazil recorded $8.9 billion in the year 2010, as per GfK Brazil, out of which 70 percent of luxury goods are marketed in Sao Paulo City and 95 percent of sales in city are symbolized by luxury quadrilateral. The Cidade Jardim mall is one of the high-end malls, in Jardim Panorama, Morumbi district, with cinemas, boutiques and restaurants, including Chanel, Carolina Herrera, Giorgio Armani, Ermenegildo Zegna, Longchamp, Hermès, Rolex, Montblanc, Tiffany & Company, Salvatore Ferragamo, Jimmy Choo, Louis Vuitton, Alexandre de Paris, Emilio Pucci, La Martina, Daslu department store and Canali. The Italian Fendi, Prada, Balmain, Christian Louboutin, Tod’s, Dolce & Gabbana, English Issa London, Argentinian brand Etiqueta Negra, flagships of Dior, French Twins for Peace, Cartier, Chanel’s new store and Gucci.

Salvatore Ferragamo at Cidade Jardim mall

The Iguatemi Faria Lima located in Faria Lima Avenue, is one of the oldest malls of Brazil released in the year 1966 and is regarded as eleventh most expensive shopping regions worldwide as per Cushman & Wakefield. Amongst the more than 30 global luxury marques include Emporio Armani, Burberry, Chanel, Hugo Boss, Bvlgari, Bang & Olufsen, Diane von Fürstenberg, D&G, Missoni, Gucci, Kate Spade, M Missoni, Bottega Veneta, Marc Jacobs, Salvatore Ferragamo, Christian Louboutin, Ermenegildo Zegna, Louis Vuitton, Baccarat, Max Mara, Tiffany & Company, Swarovski and Swatch.

Iguatemi Faria Lima

With 20 thousand square meters, the Sao Paulo’s Vila Olimpia neighbourhood is the Villa Daslu departament store sells around 330 global and national luxury brands like Ermenegildo Zegna, Valentino, Dolce & Gabbana, Gucci, Oscar de la Renta, Blumarine, Balmain, Givenchy, Chloé, Manolo Blahnik, Moschino, Missoni, Karl Lagerfeld, Alexander McQueen, DKNY, BCBG Max Azria, Louis Vuitton, Paul Smith, Goyard, Tom Ford, Salvatore Ferragamo and Sergio Rossi. In the adjacent region, is being developed the future high-end mall called JK Iguatemi, which will have marques, including Balenciaga, Versace, Gucci, Nicole Miller, Ermenegildo Zegna, Chanel, Tod’s, Longchamp, TopShop/TopMan, Yves Saint Laurent, Lanvin, Burberry, Diane von Fürstenberg, Miu Miu, Polo Ralph Lauren, Goyard, Kate Spade, Juicy Couture, Carolina Herrera, Bottega Veneta, Dolce&Gabbana, Coach, Inc., Tory Burch, Sephora, Rimowa, Van Cleef & Arpels, Vicomte A., Daslu and Paula Cahen D’Anvers.

In Jardins are Aston Martin, Ferrari, BMW, Bentley, Maserati, Bugatti, Jaguar, Lamborghini, Porsche, Volvo, Pagani, Mercedes-Benz, Audi and Land Rover dealerships. Hotels as Porto Bay, Tivoli, Emiliano, Fasano, Unique and Renaissance are one of the best restaurants in the world as Fasano and D.O.M. In nearby and Oscar Freire streets like Bela Cintra and Haddock Lobo are some of the best marques of Brazil and world with Calvin Klein, Bang & Olufsen, Dior, Cartier, Ermenegildo Zegna, Emporio Armani, Louis Vuitton, Giorgio Armani, Marina Rinaldi, Marc Jacobs, Montblanc, Max Mara, Salvatore Ferragamo, Roberto Cavalli, Versace and Tommy Hilfiger.

Sao Paulo Fashion Week, which was founded in the year 1996 as Morumbi Fashion Brasil is one of the major and largest fashion events in South America. Brazil initially entered into global fashion circuit with increasing reputation of famous Brazilian top models, including Adriana Lima, Isabeli Fontana, Alessandra Ambrosio, Gisele Bündchen, Ana Beatriz Barros, Fernanda Tavares, Brenda Costa, Izabel Goulart, Evandro Soldati and Ana Hickmann.

Sao Paulo Fashion Week

The city has several universities and colleges in Sao Paulo include Universidade de Sao Paulo; Pontifícia Universidade Católica de Sao Paulo; Universidade Estadual Paulista Júlio de Mesquita Filho; Faculdade de Tecnologia de Sao Paulo; Instituto Federal de Educacao; Universidade Federal de São Paulo; Universidade Nove de Julho; Universidade de Mogi das Cruzes; Universidade Presbiteriana Mackenzie; Universidade São Judas Tadeu; Escola Superior de Propaganda e Marketing; Fundação Getúlio Vargas; Fundação Armando Alvares Penteado; Universidade Anhembi Morumbi; Faculdades Metropolitanas Unidas; Instituto Brasileiro de Mercado de Capitais; Faculdade de Comunicação Social Cásper Líbero; Faculdade Santa Marcelina and more.

Sao Paulo Landmarks: Street leading to Banespa building; Court of Justice of São Paulo; Paulista Avenue; Brooklin; Banespa Building; Catedral da Sé; Edifício Copan; Estação da Luz; Mooca; Liberdade; Mercado Municipal; Municipal Theatre of São Paulo; Museu de Arte Sacra; Museu do Ipiranga; Museum of the Portuguese Language; Pátio do Colégio; Pinacoteca do Estado de São Paulo; Praça da Sé

Museu de Arte Sacra

Sao Paulo Parks include: Parque da Aclimação; Parque da Água Branca; Parque Alfredo Volpi; Parque Anália Franco; Parque Anhanguera; Parque Buenos Aires; Parque Burle Marx; Parque da Cantareira; Parque do Carmo; Parque Cidade de Toronto; Parque dos Eucaliptos; Parque Estadual Fontes do Ipiranga; Parque Ecológico do Guarapiranga; Parque Guarapiranga; Horto Florestal de São Paulo; Ibirapuera Park; Parque Estadual do Jaraguá; Parque Jardim Felicidade; Parque Luís Carlos Prestes; Parque Nabuco; Parque do Piqueri; Parque Previdência; Parque Lina e Paulo Raia; Parque Raposo Tavares; Parque Raul Seixas; Parque Rodrigo de Gásperi; Parque Santa Amélia; Parque Santo Dias; Parque São Domingos; Parque Severo Gomes; Parque Ecológico do Tietê; Parque Trianon; Parque Vila dos Remédios; Parque Vila Guilherme; Parque Ecológico da Vila Prudente; Parque Villa-Lobos.

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